Preference is a concept, used in the social sciences, particularly economics.
Preference is also called taste.
Preference is also called penchant.
Another name for preference is taste.
Another name for preference is penchant.
Preference assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide.
Preference can be seen as a source of motivation.
In cognitive sciences, individual preferences enable choice of objectives and goals.
In microeconomics, preferences of consumers and other entities are modelled with preference relations.