Desire is a sense of longing for a person or object or hoping for an outcome.
When a person desires something or someone, their sense of longing is excited by the enjoyment or the thought of the item or person, and they want to take actions to obtain their goal.
The motivational aspect of desire has long been noted by philosophers.
The motivational aspect of desire has long been noted by philosophers; Hobbes asserted that human desire is the fundamental motivation of all human action.
Human desire is the fundamental motivation of all human action.
In Buddhism, for an individual to effect his or her liberation, the flow of the sense of desire must be cut completely; however, while training, he or she must work with motivational processes based on skilfully applied desire.
The Buddha stated, according to the early Buddhist scriptures, that monks should "generate desire" for the sake of fostering skillful qualities and abandoning unskillful ones.
While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions; psychologists tend to argue that desires arise from bodily structures, such as the stomach's need for food, whereas emotions arise from a person's mental state.
Desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions.
Psychologists tend to argue that desires arise from bodily structures, such as the stomach's need for food, whereas emotions arise from a person's mental state.
Marketing and advertising companies have used psychological research on how desire is stimulated to find more effective ways to induce consumers to buy a given product or service.
While some advertising attempts to give buyers a sense of lack or wanting, other types of advertising create desire associating the product with desirable attributes, either by showing a celebrity or model with the product.
The theme of desire is at the core of the romance novel, which often create drama by showing cases where human desire is impeded by social conventions, class, or cultural barriers.
Gothic novels such as Dracula by Bram Stoker, in which desire is mingled with fear and dread.
Just as desire is central to the written fiction genre of romance, it is the central theme of melodrama films, which use plots that appeal to the heightened emotions of the audience by showing "crises of human emotion, failed romance or friendship", in which desire is thwarted or unrequited.
In philosophy, desire' has been identified as a philosophical problem since Antiquity.
In Plato's The Republic, he argues that individual desires must be postponed in the name of the higher ideal.
In Aristotle's De Anima, he claims that desire is implicated in animal interactions and the propensity of animals to motion; at the same time, he acknowledges that reasoning also interacts with desire.
Hobbes proposed the concept of psychological hedonism, which asserts that the "fundamental motivation of all human action is the desire for pleasure".
Hume claimed that desires and passions are noncognitive, automatic bodily responses, and he argued that reasoning is "capable only of devising means to ends set by desire".
Hume argued that reasoning is capable only of devising means to ends set by desire.
Because desire can cause humans to become obsessed and embittered, it has been called one of the causes of woe for mankind.
Within the teachings of Buddhism, craving is thought to be the cause of all suffering that one experiences in human existence.
Within the teachings of Buddhism, the eradication of craving leads one to ultimate happiness, or Nirvana.
While desires are often classified as emotions by laypersons, psychologists often describe desires as different from emotions.
For psychologists, desires arise from bodily structures, such as the stomach which needs food, the blood needs oxygen, and so on; on the other hand, emotions arise from a person's mental state.
A 2008 study by the University of Michigan indicated that while humans experience desire and fear as psychological opposites, they share the same brain circuit.
A 2008 study entitled "The Neural Correlates of Desire" showed that the human brain categorizes any stimulus according to its desirability by activating three different brain areas: the superior orbito-frontal, the mid-cingulate, and the anterior cingulate cortices.
While the neuroscience of happiness and well-being is still in its infancy, research on the distant cousins of pleasure and desire show that reward is a key element in creating both of these states.
Studies showed that a chemical called dopamine is the brain's "pleasure chemical".
Research shows that the orbitofrontal cortex has connections to both the opioid and dopamine systems, and stimulating this cortex is associated with subjective reports of pleasure.
Austrian psychiatrist Sigmund Freud, who is best known for his theories of the unconscious mind and the defense mechanism of repression and for creating the clinical practice of psychoanalysis, proposed the notion of the Oedipus Complex, which argues that desire for the mother creates neuroses in their sons.
Sigmun Freud was a psychiatrist.
Sigmund Freud was Austrian.
Many people refer to Sigmund Freud as Freud.
Many people call Sigmund Freud by his last name.
Freud used the Greek myth of Oedipus to argue that people desire incest and must repress that desire.
Freud claimed that children pass through several stages, including a stage in which they fixated on the mother as a sexual object.
French psychoanalyst and psychiatrist Jacques Lacan argues that desire first occurs during a "mirror phase" of a baby's development, when the baby sees an image of wholeness in a mirror which gives them a desire for that being.
In the field of marketing, desire is the human appetite for a given object of attention.
Desire for a product is stimulated by advertising, which attempts to give buyers a sense of lack or wanting.
In store retailing, merchants attempt to increase the desire of the buyer by showcasing the product attractively, in the case of clothes or jewelery, or, for food stores, by offering samples.
With print, TV, and radio advertising, desire is created by giving the potential buyer a sense of lacking or by associating the product with desirable attributes, either by showing a celebrity using or wearing the product, or by giving the product a "halo effect" by showing attractive models with the product.
In some cases, the potential buyer already has the desire for the product before they enter the store, as in the case of a decorating buff entering their favorite furniture store.
The role of the salespeople in these cases is simply to guide the customer towards making a choice; they do not have to try and "sell" the general idea of making a purchase, because the customer already wants the products.
Prior to the introduction of commercials advertising anti-dandruff shampoo or mouthwash, it is unlikely that consumers had an intrinsic desire to use these products.
The theme of desire is at the core of the romance novel.
Novels which are based around the theme of desire, which can range from a long aching feeling to an unstoppable torrent, include Madame Bovary by Gustave Flaubert; Love in the Time of Cholera by Gabriel Garcia Marquez; the sensual, yet controversial novel Lolita by Vladimir Nabokov; Jane Eyre by Charlotte Bronte, and Dracula by Bram Stoker. Brontė's characterization of Jane Eyre depicts her as torn by an inner conflict between reason and desire, because "customs" and "conventionalities" stand in the way of her romantic desires.
Just as desire is central to the written fiction genre of romance, it is the central theme of melodrama films, which are a subgenre of the drama film.
Like drama, a melodrama depends mostly on in-depth character development, interaction, and highly emotional themes.
Melodramatic films tend to use plots that appeal to the heightened emotions of the audience.
Melodramatic plots often deal with crises of human emotion, failed romance or friendship, strained familial situations, tragedy, illness, neuroses, or emotional and physical hardship.
In Aristotle's De Anima the soul is seen to be involved in motion, because animals desire things and in their desire, they acquire locomotion.
Aristotle argued that desire is implicated in animal interactions and the propensity of animals to motion.
In Passions of the Soul Descartes writes of the passion of desire as an agitation of the soul that projects desire, for what it represents as agreeable, into the future.
Desire in Kant can represent things that are absent and not only objects at hand.
Desire is also the preservation of objects already present, as well as the desire that certain effects not appear, that what affects one adversely be curtailed and prevented in the future.
Moral and temporal values attach to desire in that objects which enhance one's future are considered more desirable than those that do not, and it introduces the possibility, or even necessity, of postponing desire in anticipation of some future event, anticipating Freud's text Beyond The Pleasure Principle.
In A Treatise on Human Nature Hume suggests that reason is subject to passion.
Motion is put into effect by desire, passions, and inclinations.
It is desire, along with belief, that motivates action.